We are often asked how to apply serum. Given the wide variety of serums available it is important to know how to apply serum, as serums are hardworking powerhouse products and when used correctly are a beneficial addition to your natural skin care routine.
As a rule and for the best results, serums should be the first natural skin care product you use after exfoliating, cleansing and toning.
Also, something to remember, is when applying natural skin care products the general rule is to always apply thinnest to thickest. It's best never to apply your natural face serum after your moisturiser as thicker creams and oils create a protective layer over your skin and hinder absorption.
When teaching people how to apply serum we always suggest applying your serum (before your moisturizer) with your fingertips. Gently pat it on and smooth your serum out while very gently massaging your face. Once you have applied your face serum wait a minute or two to ensure that your serum has fully seeped into your skin. This also so prevents pilling (that’s when products start to ball up or rub off) when you apply your moisturiser.
Once you know how to apply serum you will never look back as a natural serums are great for anyone wanting a quick and hugely beneficial product that absorbs quickly into the skin, has a high concentration of ingredients and is non-greasy. For best results, use both a daytime and night time serum.
Vicky & the team xx